Connecting the world

It began with a few words exchanged on court: “Let's build something new with the tennis we love.” That was how ONDA started. Our first step was the wish to connect the people and moments we met on court to a wider world.

We first started out replacing shoe outsoles. But while preparing the business, we found a bigger possibility than simply selling products. We realized that content connecting people and stories was what ONDA truly wanted to do, and we naturally moved toward it. Our shape grew, but our essence stayed the same — to connect with the world through tennis, and to create value through those connections.

And those connections didn't stay within tennis. Tennis led to sport, sport led to travel, and travel ultimately led to people. A friendship made on court became a journey to tournaments, and that journey grew into encounters with unfamiliar cities and people — in this flow, ONDA found its direction.

Sports × Travel × People.
A connection that starts with sport, grows through travel and is completed by people. This is how ONDA relates to the world.

If we had to define ONDA in one word, it would be “connection.” We don't follow a set path; we make new ones ourselves. Not staying within Korea, but becoming the world's number one “connection” company — that is the future ONDA envisions.